Taking its thematic cues from the series itself, AMC used its social media campaign to encourage users to take sides between Power’s two main characters, Ghost and Tommy. Utilizing a clever mix of motion graphics, GIFs, and video, the campaign stretched the abilities of Twitter in a way that fans were not used to seeing elsewhere. Additionally, the tight integration with the series’ storyline maintained intense engagement, while pure unpredictability kept anticipation at a fever pitch.

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Don’t Call Me!

Commentary by Steve Effros As Albert Einstein reportedly said, “Insanity is doing the same thing over and over again expecting a different result.” Einstein didn’t coin the phrase, but the idea still

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