Taking its thematic cues from the series itself, AMC used its social media campaign to encourage users to take sides between Power’s two main characters, Ghost and Tommy. Utilizing a clever mix of motion graphics, GIFs, and video, the campaign stretched the abilities of Twitter in a way that fans were not used to seeing elsewhere. Additionally, the tight integration with the series’ storyline maintained intense engagement, while pure unpredictability kept anticipation at a fever pitch.

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News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

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