Taking its thematic cues from the series itself, AMC used its social media campaign to encourage users to take sides between Power’s two main characters, Ghost and Tommy. Utilizing a clever mix of motion graphics, GIFs, and video, the campaign stretched the abilities of Twitter in a way that fans were not used to seeing elsewhere. Additionally, the tight integration with the series’ storyline maintained intense engagement, while pure unpredictability kept anticipation at a fever pitch.

The Daily


FCC Warns of EBB Fraud

The FCC ’s Office of Inspector General alerted Emergency Broadband Benefit providers Monday to improper program enrollments being made in connection with the USDA National School Lunch Program’s Community

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