Taking viewers on an up-close-and-personal look at the lives of some of the toughest and best guides, captains, and outfitters in the hunting and fishing worlds, this promo expertly integrated the Ford F-Series in the most organic (and effective) way possible.

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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