Media Relations Campaign | Showtime Networks Inc. – BILLIONS PR Campaign

 Showtime’s aggressive PR campaign helped make the premiere of Wall Street series “Billions” the number one rated series debut in network history. Through a successful TCA panel, press set visits during production, distribution of news items, photography and promos, as well as high-end press kit, the PR team was able to bank significant features across the media to drive viewership for the January premiere. Themes of the show were also used to go off the TV pages with financial and business press.

 

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Wednesday–September 17

MSNBC-NBC News Split Dates Set

In a Wednesday editorial call reported on by the trades, MSNBC SVP, Newsgathering Scott Matthews outlined when the cable network will break away from NBC News as part of the Versant spinoff from NBCUniversal.

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