Media Relations Campaign | Showtime Networks Inc. – BILLIONS PR Campaign

 Showtime’s aggressive PR campaign helped make the premiere of Wall Street series “Billions” the number one rated series debut in network history. Through a successful TCA panel, press set visits during production, distribution of news items, photography and promos, as well as high-end press kit, the PR team was able to bank significant features across the media to drive viewership for the January premiere. Themes of the show were also used to go off the TV pages with financial and business press.

 

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