Sherita Ceasar

SVP, National Video Development Engineering, Comcast Cable

Ceasar’s foresight and strategy for video deployment includes complex, cross-company initiatives and infrastructure projects. Leading the overall vision, direction and management of all national video deployment engineering projects for Comcast’s video offerings and infrastructure, she and her team deploy thousands of video infrastructure components and deliver software to millions of set-top boxes across the Comcast footprint. Her favorite show? “Madam Secretary” on CBS, “because it features a strong and smart leader, who balances her job and family and supports and develops her team,” she says. A graduate of the Illinois Institute of Technology, Ceasar is passionate about getting more girls interested in engineering. She’s a huge supporter of the FIRST (For Inspiration and Recognition of Science and Technology) Robotics competition.

Which sector of the cable industry best demonstrates gender equality?

The WICT PAR initiative tells the best story in capturing our industry to national benchmarks. Gender equality is best among our Programmers. The representation of women among programmers is 47 percent and at the high end of the national benchmarks.

Which could use some enlightenment?

Our cable MSOs. According to WICT PAR initiative representation of women in the cable telecommunications industry generally decreased over the past two years to 34 percent.  The good news is that many Cable MSOs clearly understand this business imperative and have set business goals to improve gender equality.

What advice would you give your 13-year-old self? 

I would tell my 13-year-old self not to focus on getting to the outcome too quickly, but rather enjoy and appreciate the journey.

Which current programming best reflects the kind of women’s roles you like to see and why?

“Madam Secretary,” because it features a strong and smart leader, who balances her job and family and supports and develops her team.