VP, Program Marketing & Advertising
Showtime

Allen oversees consumer advertising for Showtime and leads the development of integrated marketing plans supporting the network’s originals. She’s spearheaded campaigns for Weeds, Dexter, The Tudors and Showtime’s new series The United States of Tara. The top issue on the minds of 30-something cable execs is not gender specific: “The issue facing everyone right now is the current economic crisis and how it will impact the business.” That aside, Allen feels now is the best time to be in cable. “The traditional broadcast networks no longer have a monopoly on quality programming. The best dramas and comedies are now on cable and it’s exciting to be part of this golden age.”

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