VP, Program Marketing & Advertising
Showtime

Allen oversees consumer advertising for Showtime and leads the development of integrated marketing plans supporting the network’s originals. She’s spearheaded campaigns for Weeds, Dexter, The Tudors and Showtime’s new series The United States of Tara. The top issue on the minds of 30-something cable execs is not gender specific: “The issue facing everyone right now is the current economic crisis and how it will impact the business.” That aside, Allen feels now is the best time to be in cable. “The traditional broadcast networks no longer have a monopoly on quality programming. The best dramas and comedies are now on cable and it’s exciting to be part of this golden age.”

The Daily

Subscribe

ESPN College Football Update

The college football Bowl Season is getting closer, but first we have to make it through conference championships.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up