Promoted to his current role in September 2012, Mills leads Viacom’s worldwide human resources strategies and administration, including real estate and security. Prior to the move, he spent 15 years at BET in various senior positions, the last of which was president and COO. Mills drove the launch of BET’s Centric, the BET Experience festival and as CFO and president of digital media launched BET Mobile and BET’s digital video distribution operations. He also oversaw the launch of BET.com. With his experience in operations management, ad sales and digital deployment, he brings a wealth of knowledge, keen intellect and enthusiasm to the Viacom senior team.

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Thursday–October 16

Fragmentation ‘A Real Priority’ as New NBA Deal Begins

The NBA is entering a new era when it tips off the 2025-26 season. Off the hardwood, the league is embarking on a new 11-year media rights deal—one that closes the book on a partnership that stretches back nearly four decades.

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