Wax continues to lead Sprout’s transition from a library channel to an originals-driven network with an emphasis on high-quality animation and collaborations with some of the biggest production companies from around the globe. An active WICT mentor, Wax has enlisted acting legends William Shatner and Rita Moreno to voice characters in key original series for Sprout.

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TV Using Digital to Feed and Extend the Brand

From reality to comedy to true crime, series with strong multimedia ties were in the spotlight at the recent Television Critics Assn press tour in LA.

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