Under Ashendorf’s leadership, BBC America’s subscriber growth has increased 20% and BBC World News climbed by 15%, with the nets now at 80 million and 30 million homes, respectively. With “Orphan Black” doubling its audience from its first and second seasons and “Doctor Who’s” 50th anniversary garnering record ratings, she hasn’t wasted any time capitalizing on that strength to grow the business. Overall she defines success as occurring when you “pursue your passion, surround yourself with smart people and make sure you’re constantly challenged.”
What’s been the biggest story in cable this year?
Consolidation. With new technology continuing to develop, cable distributors are evolving and transforming their businesses to keep consumers happy. Although there are only a few companies who provide traditional linear video programming to the vast majority of American TV households, they have determined that their best option to innovate is to further consolidate.
How do you define a successful career?
Pursue your passion, surround yourself with smart people and make sure you’re constantly challenged.
When not in the office, where are we most likely to find you?
After a friend died of cancer last year, I began raising money for cancer research by participating in triathlons. Since I’m one of those athletes who has more enthusiasm than ability, I can often be found training – swim, bike, run!