EVP, Network Distribution
BBC Worldwide America

Ashendorf brings 20-plus years of media industry experience to her BBC position, after spending much of her career at MTV Networks. While it hasn’t always been easy, she says imagination is the only limitation when breaking into the cable industry. “Stay the course, seek out mentors, develop relationships, learn something every day and be fearless about asking questions,” she says. Today, Ashendorf spearheads BBC content distribution and drives carriage efforts in the U.S. including BBC America and BBC World News, and related VOD products.

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Tuesday–December 23

CFX Review: The Five Industry Stories that Defined 2025

Sometimes, to look forward, you’ve got to look back. As we head into 2026, the CFX editors reflect on the year that was, recapping what they believe were the five biggest stories of the past 12 months.

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