Anyone who attended CES this year knows that Samsung garnered massive buzz with its Virtual Reality Rollercoaster exhibit, letting attendees experience a high-octane rollercoaster ride that felt almost like the real thing—except without the wind in their hair. Perhaps that’s coming in Version 2. In any event, Samsung managed to ably promote VR and its Samsung Gear headset while giving CES attendees an experience they won’t soon forget.

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Effros: Utility Competition

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