Rubén Mendiola Fernandez
Recently named president of mun2, Fernandez runs the network’s strategy, programming and operations while expanding distribution, ratings and future growth. Fernandez is primed for success, if his previous performance as SVP/GM of multicultural services for Comcast Cable is any indication. In less than 12 months, he grew the company’s Hispanic programming penetration by 50% and dramatically increased Hispanic subscribers. The Hispanic On Demand event Xfinity Freeview Latino, which made more than 2,500 Latino entertainment programs available on demand, was his brainchild. Expect to see more from this exec in the area of TV Everywhere. “We have made significant investments and improvements in our streaming, authentication, video-on-demand and TV everywhere capabilities to ensure our subscribers can enjoy content whenever they want it and on whatever device they choose,” he says.
What’s been your company’s biggest innovation this year?
mun2 has evolved into a leading modern cable channel. We have made significant investments and improvements in our streaming, authentication, video-on-demand and TV everywhere capabilities to ensure our subscribers can enjoy content whenever they want it and on whatever device they choose.
Who has been your strongest mentor, and why?
Marcien Jenckes. He was instrumental in my career by giving me the space and support to grow and become a stronger, more well-rounded executive.
What qualities do you look for when making a new hire?
When making a new hire, I look for someone who is a leader, takes personal responsibility and is passionate about their work. It is also important that they are curious and maintain a willingness to learn.
