In Rosado’s strategic role, she works as a key contributor not only to E! News, but to the success of the network’s overall brand. She maximizes the value of news on every possible platform as she oversees content strategy, news gathering and reporting of content under one team for E! News. Through Rosado’s leadership during May 2016, E! News drew 30 million multiplatform unique visitors to its digital properties. “I believe that the growth of Snapchat and Instagram stories is an opportunity for content creators to learn how to tell stories differently,” Rosado says. “I’m excited to see how that will impact more traditional formats.”

What grade do you give the cable industry on diversity and why?
I give the cable industry a “7” on diversity. It has very much improved but we are still not quite there yet. Also, as much as we need more diversity, we also need less stereotyping and need to show a wider spectrum of characters.

The technology that will most benefit cable over the next year is…
Aside from better measurement that truly captures cross platform audiences, I believe that the growth of Snapchat and Instagram stories is an opportunity for content creators to learn how to tell stories differently. I’m excited to see how that will impact more traditional formats.

What  television show/s – cable or broadcast – best embrace diversity?
 “Scandal,” “Queen of the South” and, of course, “E! News!”

My personal election campaign slogan would be…
Casualness is overrated.

Favorite charity organization you work with?
Gideon’s Promise, which supports public defenders and ensures equal justice; and DonorsChoose which helps teachers at the local level.

The Daily

Subscribe

People

Tom Whitaker has exited Shentel after more than 16 years with the company. His tenure included serving as svp, fiber operations, where he helped stand up the new FTTH Glo Fiber brand. He’s joined

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.