Lynch oversaw the launch of the OTT TV service Sling TV, which offers more than 65 live channels for cord-nevers and cord-cutters seeking a smaller—and cheaper—bundle. And it’s been impressive to watch. After just a year in business, Sling already ranks among the top ten subscription OTT video services by number of subscribers, according to Parks Associates. Lynch predicts that the “novelty of multiscreen will disappear” in the future—and content will become more mobile. “People will expect that their content will be available on every device they own and that the content will travel with them, just like their music.”

What does the multiscreen experience look like in 3 years?

I think the novelty of multiscreen will disappear. People will expect that their content will be available on every device they own and that the content will travel with them, just like their music.

What are your 3 go-to apps?

Besides Sling TV, the three apps I use most are Waze, Twitter and Nike Running.

If you had to spend a month in the virtual reality, what would your environment be?

I would be on stage playing lead guitar with Deep Purple.

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