VP, Production, ESPN Deportes/ESPN International

ESPN is going fullthrottle to attract Hispanic viewers, and Martinez has led the charge for the past 18 months. Martinez focuses on soccer and boxing, and he’s most proud of the network’s Confederations Cup coverage. “For this year’s event, ESPN had unprecedented on-site production and coverage across all platforms, in both English and Spanish,” he says. Also in the last year, ESPN Deportes launched several shows, including “A Los Golpes” and “El Bar,” plus social media show “#Redes” that targets bilingual Latinos launched at the beginning of this year. Martinez is also leading the construction of a new state-of-the-art studio in Mexico, and he’ll lead all the production of the upcoming World Cup including ESPN in Latin America the ESPN Deportes.

The Daily



Alexia Quadrani is joining The Walt Disney Company as its SVP, Investor

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jan 28
Cablefax 100 – 2022 Nominations Due: January 28, 2022
Mar 11
The FAXIES 2022 Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.