SVP, Marketing
Tennis Channel

Unique challenges facing an indie network in a sea of vertically integrated channels have only highlighted Miller’s ability to innovate for Tennis Channel, which celebrated its 10th anniversary in May. This year’s non-traditional partnership with arts and opera promoter Fathom Events capitalized on the strong crossover between tennis fans and opera buffs, and led to a successful cross-promotion during January’s highly rated Australian Open. Miller also has her eye on content for mobile distribution. “I’m especially thinking about this in terms of live sports, which are such a driving force in entertainment today,” she says. “It’s why Tennis Channel began offering TV Everywhere authentication with our distribution partners this summer.”

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