Massillon Cable TV
Why Him? A stalwart of the independent cable set, CableFAX’s Independent Strategic Thinker of the Year for ’09 is synonymous with innovation and community service, which has eased the way for digital adoption with some of the less-than-interested members of Massillon’s 45K sub base, 50 miles south of Cleveland.
Dropping Digital: One of the first indies to go digital, Gessner damned fancy marketing ploys when he was ready to jettison analog. He simply staged a party in which an analog TV was hoisted aloft by a crane and then unceremoniously dropped.