Rita Ferro
By
| April 7, 2014
EVP
Disney Media Sales and Marketing
The icing on a strong sales year across Disney networks, Ferro championed the formation of Disney Media’s Multicultural Sales team, which launched this year. It’s focused on working with clients to reach Latino and African American consumers across TV, online and radio. “We are excited to bring partners the cross-platform programs they are seeking, anchored in talent and characters— like Doc McStuffins—that really connect to our multicultural audiences.”