VP, Interactive Experience
Turner Broadcasting

Rusk Lim oversees the user experience strategy within the group that designs and develops multiplatform tech products for Turner’s brands. She tests interactive apps and has helped drive recent Turner successes like syncing co-viewing apps for TBS and TNT, as well as user strategy for March Madness. And having spent eight years at Starz prior to Turner, Rusk Lim worked on a variety of interactive TV experiences, including Starz’s Watch It EBIF application and its TV Everywhere service Starz Play.

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News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

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