President, Comcast SportsNet Mid-Atlantic
Schulte oversees all aspects of Comcast SportsNet Mid-Atlantic, which is part of NBC Sports Regional Networks—and she’s played a key role in the growth and innovation in all facets of the network’s operation, including the launch and development of the network’s digital properties. Under her guidance, CSNwashington.com and CSNbaltimore.com have developed into comprehensive sources of original sports content. Schulte says the biggest story this year was the Rio Games. “NBC’s coverage, the cross-platform consumption trends, and resulting financial success generated a great interest both within and outside the industry,” she says.
What advice would you give your 13-year-old self?
Embrace change and take risks. Our chosen field has evolved rapidly – which will continue – and you have to adapt quickly and boldly to take advantage of the opportunities presented.
Which current programming best reflects the kind of women’s roles you like to see and why?
I have been very impressed with the many talented women covering political campaigns this election cycle, particularly NBC’s Hallie Jackson, Katy Tur and Kasie Hunt. Although still underrepresented on the ballots, women have earned – and flourished in – high-profile platforms in media. Hopefully that encourages more inclusion and participation across politics.
What’s been the biggest story in cable this year?
It’s not specific to cable, but the Rio Games was a clearly dominant media story this year. NBC’s coverage, the cross-platform consumption trends, and resulting financial success generated a great interest both within and outside the industry.