Pop Launch

What goes pop? Champagne! Smart move by the team at Pop to get reporters attention about TV Guide Network’s rebrand with alcohol. But not just any bottle of bubbly. The net sent four mini bottles with the labels of each promoting the net’s shows. The most critical part, of course, were the show screeners. They were packaged colorfully, playing on the net’s messaging of celebrating fandom. But the champagne also tied back to the screeners. The bottle labeled for “Rock This Boat: New Kids on the Block” instructed the recipient to drink it if they’re “hangin’ tough.” For “The Story Behind” bottle messaging said “Drink me if… you need a throwback.”