Pop

PR Team of the Year | Pop

 Only a year into TVGN’s rebranding into Pop, this small but effective PR team led by Leslie Furuta has converted TVGN’s pop culture slant into a much larger mission statement of fandom. After smartly using “Big Brother After Dark” to attract new and younger viewers, it then leveraged that momentum to craft buzz-worthy campaigns around new series such as “Rock this Boat: New Kids on the Block” and the hilarious “Schitt’s Creek,” just to name two. Pop always manages to do something interesting at the Television Critics Association tour as well, this year throwing a one-year birthday party (complete with balloons, birthday cake and milkshakes) featuring a performance by a cappella group The Hexachords from its series “Sing It On.” Meanwhile, the team is simultaneously running Pop’s #StillAwesome campaign to “bring back familiar faces,” including promotion of acquired programming like “Beverly Hills 90210,” “That 70’s Show,” “Dawson’s Creek,” “The OC” and “Melrose Place.”