Educating a footprint of 80 million households and key industry audience on the rebrand is no small task but the network pulled it off. The proof? Solid rating across key demo following the rebrand. The secret of success is the network has really embraced the beauty of nostalgia and celebrated the fun of being an entertainment fan with a unique brand voice that’s witty, casual, inviting, and enthusiastic. It also repurposed key programming to bring loyal CBS viewers to Pop. Furthermore, it took advantage of the holiday time frame with customized shopping experiences both digitally and via location targeted mall takeover.

The Daily


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