Educating a footprint of 80 million households and key industry audience on the rebrand is no small task but the network pulled it off. The proof? Solid rating across key demo following the rebrand. The secret of success is the network has really embraced the beauty of nostalgia and celebrated the fun of being an entertainment fan with a unique brand voice that’s witty, casual, inviting, and enthusiastic. It also repurposed key programming to bring loyal CBS viewers to Pop. Furthermore, it took advantage of the holiday time frame with customized shopping experiences both digitally and via location targeted mall takeover.

The Daily


Broadcasters Loop in FCC on their Big 4 LPTV/Multicast Stance

With the FCC embarking on its congressionally required review of media ownership rules, the retransmission jabs are coming in hard and fast.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Mar 31
The FAXIES Awards 2023 Enter at Best Price by Friday, March 24
Apr 28
Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.