Educating a footprint of 80 million households and key industry audience on the rebrand is no small task but the network pulled it off. The proof? Solid rating across key demo following the rebrand. The secret of success is the network has really embraced the beauty of nostalgia and celebrated the fun of being an entertainment fan with a unique brand voice that’s witty, casual, inviting, and enthusiastic. It also repurposed key programming to bring loyal CBS viewers to Pop. Furthermore, it took advantage of the holiday time frame with customized shopping experiences both digitally and via location targeted mall takeover.

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Thursday–March 12

Fox, ESPN on Improving Live Sports Experience With DTC

It’s been a few months since the launch of Fox One and ESPN Unlimited. While we’re still waiting to hear how the DTC apps are performing from a numbers perspective, we learned a bit more about how each programmer is working to improve the live sports watching experience.

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