Given that nonprofit organization Dining Out For Life raises money for local AIDS Service Organizations, Pivot chose Mondo Guerra, “Project Runway” winner and AIDS activist, as a spokesperson with a powerful story to connect to viewers and expose the nonprofit to new audiences. Pivot used its TakePart.com website as an online destination for awareness and had Guerra create a custom wrapped print for a Subaru Legacy that was unveiled at Miami’s Art Basel on World AIDS Day. A month and a half later, Subaru sales had increased 23.7% YOY and TakePart.com experienced impressive video views and reach.

The Daily

Subscribe

Ratings

Fox News was the most-watched net in both prime and total day during the week of Oct 12-18. In prime, it

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up