Given that nonprofit organization Dining Out For Life raises money for local AIDS Service Organizations, Pivot chose Mondo Guerra, “Project Runway” winner and AIDS activist, as a spokesperson with a powerful story to connect to viewers and expose the nonprofit to new audiences. Pivot used its TakePart.com website as an online destination for awareness and had Guerra create a custom wrapped print for a Subaru Legacy that was unveiled at Miami’s Art Basel on World AIDS Day. A month and a half later, Subaru sales had increased 23.7% YOY and TakePart.com experienced impressive video views and reach.

The Daily

Subscribe
Wednesday–October 2

Hurricane Helene Help

Many are stepping up to help those affected by Hurricane Helene. The FCC is offering discounted phone and broadband service via its Lifeline program. The Commission voted to temporarily waive certain program

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.