Given that nonprofit organization Dining Out For Life raises money for local AIDS Service Organizations, Pivot chose Mondo Guerra, “Project Runway” winner and AIDS activist, as a spokesperson with a powerful story to connect to viewers and expose the nonprofit to new audiences. Pivot used its TakePart.com website as an online destination for awareness and had Guerra create a custom wrapped print for a Subaru Legacy that was unveiled at Miami’s Art Basel on World AIDS Day. A month and a half later, Subaru sales had increased 23.7% YOY and TakePart.com experienced impressive video views and reach.

The Daily

Subscribe

Nominations Open for WIT Award

WICT , SCTE and Cablefax jointly announced a call for nominations for the Women in Technology Award. The acknowledgement is annually given to one woman who has contributed to the advancement of

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.