Talk about a stirring trailer that just makes you want to watch. This intriguing and powerful teaser about two rival high-school football teams forced to merge into one in a Philadelphia school district—and the massive tension that ensues—has all the drama of a Hollywood sports film. In fact, can someone buy up the rights and make that?

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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