Fili-Krushel’s efforts to transform the news group are working. In one year, msnbc.com surpassed 2017 traffic projections, MSNBC beat CNN’s Q2 ratings in key dayparts, and at 25 years young CNBC is the fastest-growing primetime cabler in the 25-54 demo. Fili-Krushel believes in the power of the strategic partnership. “With people consuming more news on more platforms than ever before, the big story is the push by content creators to meet the demand,” she says. “From strategic partnerships like NBCUniversal News Group’s work with Re/Code to investments in the social and video news start-up NowThis, we’re exploring new ways to deliver quality, engaging journalism.”

What’s been the biggest story in cable this year?

With people consuming more news on more platforms than ever before, the big story is the push by content creators to meet the demand. From strategic partnerships like NBCUniversal News Group’s work with Re/Code to investments in the social and video news start-up NowThis, we’re exploring new ways to deliver quality, engaging journalism.

Best trick for maintaining the personal-professional life balance?

Putting time on your calendar just like you would for a work appointment. Whether it’s to see a show, exercise, or just reflect, it’s important to carve out quality time for yourself.

When not in the office, where are we most likely to find you?

One of my favorite activities outside of the office is cooking – especially from my vegetable garden – with family and friends, and attending the theater.

 

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Nielsen Gauges Cross-Platform Viewership

Nielsen launched monthly viewership visualization tool “The Gauge” Thursday. It shows how audiences in the US use streaming services on their TVs and how the streaming usage compares to traditional

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