SVP, Strategy & Initiatives
Despite industry strides there’s nearly 5% fewer women in senior executive positions since 2003, when WICT’s PAR initiative began collecting data, says Das. As such, she’s been a palpable force behind WICT’s push for an industry-wide approach to promoting women that would plan several years ahead. This strategy would “provide development opportunities that would keep the pipeline filled with ready talent,” she argues. On another front Das is encouraged by cable’s recognition that women no longer are a niche market, noting VOD orders of female-targeted content tripled over 18 months.