SVP, Strategy & Initiatives
WICT

Despite industry strides there’s nearly 5% fewer women in senior executive positions since 2003, when WICT’s PAR initiative began collecting data, says Das. As such, she’s been a palpable force behind WICT’s push for an industry-wide approach to promoting women that would plan several years ahead. This strategy would “provide development opportunities that would keep the pipeline filled with ready talent,” she argues. On another front Das is encouraged by cable’s recognition that women no longer are a niche market, noting VOD orders of female-targeted content tripled over 18 months.

The Daily

Subscribe
Wednesday–February 24

First Circuit Swats Maine A la Carte Law

Maine’s attempt to force cable operators to make video channels (and individual programs) available to consumers on an a la carte basis received another blow. On Wednesday, the US Court Appeals of the First

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.