SVP, Strategy & Initiatives
WICT

Despite industry strides there’s nearly 5% fewer women in senior executive positions since 2003, when WICT’s PAR initiative began collecting data, says Das. As such, she’s been a palpable force behind WICT’s push for an industry-wide approach to promoting women that would plan several years ahead. This strategy would “provide development opportunities that would keep the pipeline filled with ready talent,” she argues. On another front Das is encouraged by cable’s recognition that women no longer are a niche market, noting VOD orders of female-targeted content tripled over 18 months.

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Tuesday–September 16

News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

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