Oxygen helped generate buzz by holding panel luncheons for press moderated by leaders in the African-American church community. It took advantage of events such as the BET Awards and Essence Festival to showcase the series. At the Central Park SummerStage Gospel Explosion in NYC, concert-goers were enjoyed trailers, performances, and other glimpses of the show. The full court press paid off, with Preachers becoming the highest rated freshman series in network history among P25-54. It also drew the most diverse audience in Oxygen history.


The Daily


Streamers Go Big with Black Friday Savings

Increased online shopping should actually help the industry, particularly all these DTC streaming offerings.

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