Oxygen helped generate buzz by holding panel luncheons for press moderated by leaders in the African-American church community. It took advantage of events such as the BET Awards and Essence Festival to showcase the series. At the Central Park SummerStage Gospel Explosion in NYC, concert-goers were enjoyed trailers, performances, and other glimpses of the show. The full court press paid off, with Preachers becoming the highest rated freshman series in network history among P25-54. It also drew the most diverse audience in Oxygen history.

 

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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