The Oxygen Network’s top contributor to Oxygen.com’s digital growth, “Very Real Talk,” is pop culture, news, and lifestyle content specifically aimed at young millennial women. Designed and optimized for social feeds and mobile, that demographic has responded, driving numbers and engagement through the digital roof. The blog’s voice is so successful that Oxygen has produced an on-air version to bring its unique perspective to the TV screen as well.

 

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Commentary by Steve Effros As Albert Einstein reportedly said, “Insanity is doing the same thing over and over again expecting a different result.” Einstein didn’t coin the phrase, but the idea still

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