Nominum helps cable providers helps reach the right person with the right message at the right time by displaying media-rich messages in a subscriber’s web browser, with a view rate of over 90% of target audiences within 24 hours of a campaign launch. And the in-browser messages yield conversion rates up to 15x higher than other campaign mediums such as email, direct mail and phone calls or texts. It’s also ideal for alerting subscribers of infected devices, data usage limits, service upgrades, billing alerts and more.

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Tuesday–February 17

Optimum, Fubo Highlight Need for Video Simplicity and Value

At a Paley Media Council event held Tuesday in NYC, Optimum Chairman/CEO Dennis Mathew and Fubo CEO David Gandler agreed that rule No. 1 in today’s pay TV business is: know the customer and build for them.

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