SVP, Scripted Series Programming and Development
With Lederman in charge of scripted programming, hits like “Army Wives,” “Drop Dead Diva,” and “The Client List” have earned the network some solid ratings. In Q3, the net posted the strongest year-over-year growth in 11 years within key demos. To young women she emphasizes embracing creative ideas, knowing the brand and projecting an entrepreneurial spirit. “All platforms are trying to attract and keep eyeballs, so anyone who understands the challenges and comes up with new, inventive ways to breakout wins,” she says.