A big-picture thinker, Cerbo excels in leveraging the diverse Fox portfolio to negotiate experimental marketing partnerships with distribution partners. She’s introduced new and innovative ways to promote the FNG brands, emphasizing the value of digital content extensions and multi-touchpoint, 360 campaigns. Not one to be exclusive, Cerbo as a mentor supports individuality—universally. “What I emphasize with anyone that will listen,” Cerbo says, “is the notion of awareness. I’m not going to tell you not to be you, but you also can’t tell anyone else not to be themselves.”

The Daily


IAB Tech Lab Forms Addressable Group

A new collective that’ll lead the development of technology frameworks, technical standards and market strategy to make every TV environment addressable was formed by IAB Tech Lab. It’s called the Advanced TV Commit Group, which hopes to increase interoperability and standardization across TV.

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