Manager, Program Marketing & Advertising, Showtime Networks
McIntyre is instrumental in the marketing and advertising for “Roadies.” Not only did she plan and execute the Showtime Roadies House at SXSW with 27 bands, activations and food, but it was very successful (the event had over 4,000 attendees.) She also played key roles in the art creation for advertising campaigns, including for “Penny Dreadful.” For the horror TV show, she developed custom out-of-home tactics and even the copy for the Penny Dreadful comic books. The first website she visits in the morning is AP News.
What is the one habit that makes you most successful?
I’ll pick two – I’ll say being very organized and also finding value in the connections you make
What misconception or stereotype of your generation drives you the craziest?
That people think we are lazy! I think this generation has so much drive and there is a lot of competition.
The first social platform or website you visit after waking up in the morning?