NBCU took driving TV Everywhere adoption into its own hands, running cross channel spots, outdoor promos and social media campaigns. “Watch TV Without the TV” the tagline declared. To drive the point home, NBCU segmented viewers into nearly 20 behavioral personas—allowing it to tailor messaging.  The campaign covered 14 networks and 25 shows, which again helped with targeting. More than 30 versions of spots were customized for each TV brand under NBCU, which created more than 87mln cross-channel impressions. It definitely got the word out, resulting in 200K app downloads.

The Daily

Subscribe
Friday–April 17

ESPN’s WrestleMania Plan Marks a Linear TV First

WrestleMania 42 isn’t just the first to be exclusive to ESPN platforms but also the first time part of the main card has aired live on linear television.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T Howard Annual Awards Dinner T. Howard Foundation Annual Awards Dinner
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Jul 10
2026 Top Ops AwardsTop Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.