Website re-designs don’t always have to be public facing, and NBCUniversal’s decision to evaluate and transform its content distribution portal is a prime example. In truth it was 3 content portals, which after an exhaustive evaluation and ideation process was consolidated into a comprehensive one-stop shop. Included in the planning was a phased rollout to properly funnel customers from the old site to the new. The launch was supremely successful, increasing asset downloads while reducing the Marketing department’s workload.

The Daily

Subscribe
Thursday–April 25

Reviews

“Franklin,” streaming on Apple TV+ , new eps Fridays. Most people will come to “Franklin” for Michael Douglas , who plays Benjamin Franklin and is an exec prod, along with heavies like former HBO

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.