Website re-designs don’t always have to be public facing, and NBCUniversal’s decision to evaluate and transform its content distribution portal is a prime example. In truth it was 3 content portals, which after an exhaustive evaluation and ideation process was consolidated into a comprehensive one-stop shop. Included in the planning was a phased rollout to properly funnel customers from the old site to the new. The launch was supremely successful, increasing asset downloads while reducing the Marketing department’s workload.

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FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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