Website re-designs don’t always have to be public facing, and NBCUniversal’s decision to evaluate and transform its content distribution portal is a prime example. In truth it was 3 content portals, which after an exhaustive evaluation and ideation process was consolidated into a comprehensive one-stop shop. Included in the planning was a phased rollout to properly funnel customers from the old site to the new. The launch was supremely successful, increasing asset downloads while reducing the Marketing department’s workload.

The Daily


FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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