Building on the success of last year’s campaign, NBCU created an incentive program for affiliates that rewarded them with custom events, themed trips, high-end merch and talent appearances from the company’s portfolio of networks in exchange for media support. The result? More than $60 million in media placement and participation from 66 systems.

The Daily

Subscribe

Steinlauf to Depart WBD

Warner Bros. Discovery announced Chief U.S. Advertising Sales Officer Jon Steinlauf is leaving the company later this year. Steinlauf has spent more than three decades at WBD and predecessor companies

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.