Building on the success of last year’s campaign, NBCU created an incentive program for affiliates that rewarded them with custom events, themed trips, high-end merch and talent appearances from the company’s portfolio of networks in exchange for media support. The result? More than $60 million in media placement and participation from 66 systems.

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Wednesday–November 12

Public Knowledge Event Tackles FCC, Public Interest

With Congress not yet holding any oversight hearings on independent agencies, such as the FCC and FTC, frequent GOP critic Public Knowledge decided to hold its own Wednesday.

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