Building on the success of last year’s campaign, NBCU created an incentive program for affiliates that rewarded them with custom events, themed trips, high-end merch and talent appearances from the company’s portfolio of networks in exchange for media support. The result? More than $60 million in media placement and participation from 66 systems.

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YouTube, TikTok Overtake TV Viewing

No wonder so many distributors and programmers are launching vertical video and personality-led podcasts. Creator content on YouTube , TikTok and other social platforms is leading the race for viewers’

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