Building on the success of last year’s campaign, NBCU created an incentive program for affiliates that rewarded them with custom events, themed trips, high-end merch and talent appearances from the company’s portfolio of networks in exchange for media support. The result? More than $60 million in media placement and participation from 66 systems.

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Friday–October 4

Steinlauf to Depart WBD

Warner Bros. Discovery announced Chief U.S. Advertising Sales Officer Jon Steinlauf is leaving the company later this year. Steinlauf has spent more than three decades at WBD and predecessor companies

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