Affiliate and Partnership Marketing | NBCUniversal – 2015 Local Market MVPD NASCAR Activations

For the first season of NASCAR on NBC Sports, NBCU’s content distribution group created fun local market activations like the “Race Track Rumble,” where four people at a time would race NBCSN-branded remote controlled stock cars on a track for a change to win prizes. Then there was the “Prize Wheel Game,” which let fans spin a wheel to win branded ear buds and koozies. And let we forget an actual bumper car ride, in partnership with Time Warner Cable.

The Daily


Frontier Drops El Rey

El Rey is no longer available on Frontier TV , with the two unable to agree to terms for a new contract. Their most recent agreement expired Nov 30. “Frontier worked hard to negotiate a fair deal. We offer a

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