Affiliate and Partnership Marketing | NBCUniversal – 2015 Local Market MVPD NASCAR Activations

For the first season of NASCAR on NBC Sports, NBCU’s content distribution group created fun local market activations like the “Race Track Rumble,” where four people at a time would race NBCSN-branded remote controlled stock cars on a track for a change to win prizes. Then there was the “Prize Wheel Game,” which let fans spin a wheel to win branded ear buds and koozies. And let we forget an actual bumper car ride, in partnership with Time Warner Cable.

The Daily

Subscribe
Friday–June 12

Labor Group Contests Charter-Cox Terms

The National Institute for Workers’ Rights wants the California Public Utilities Commission to condition CharterCox merger approval on various workforce equity requirements.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 10
2026 Top Ops Awards Top Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.