Affiliate and Partnership Marketing | NBCUniversal – 2015 Local Market MVPD NASCAR Activations

For the first season of NASCAR on NBC Sports, NBCU’s content distribution group created fun local market activations like the “Race Track Rumble,” where four people at a time would race NBCSN-branded remote controlled stock cars on a track for a change to win prizes. Then there was the “Prize Wheel Game,” which let fans spin a wheel to win branded ear buds and koozies. And let we forget an actual bumper car ride, in partnership with Time Warner Cable.

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Gracenote: HBO Max Leads in Sports Content

Data from Nielsen’s content intelligence division Gracenote revealed that sports account for 5% of overall programming across leading streaming services, but among them, HBO Max stood out with the most sports content available.

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