Elements of mun2’s rebrand as NBC Universo included the use of a brand personality guide to inform communications, customized launch spots in both Spanish and English, network and local ad placements, billboards, bold visuals, a heavy presence on social and even a 60-second spot with its own anthem. The launch took place in conjunction with the Super Bowl telecast in Spanish. The day became the most-watched in network history, solidifying the re-launch as a resounding success.

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Imagine Communications CEO Tom Cotney announced he’ll retire effective March 31. He’ll stick around, however, as the non-executive chairman of the board, where he’ll support customer commitments, advise

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