Elements of mun2’s rebrand as NBC Universo included the use of a brand personality guide to inform communications, customized launch spots in both Spanish and English, network and local ad placements, billboards, bold visuals, a heavy presence on social and even a 60-second spot with its own anthem. The launch took place in conjunction with the Super Bowl telecast in Spanish. The day became the most-watched in network history, solidifying the re-launch as a resounding success.

The Daily


FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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