Elements of mun2’s rebrand as NBC Universo included the use of a brand personality guide to inform communications, customized launch spots in both Spanish and English, network and local ad placements, billboards, bold visuals, a heavy presence on social and even a 60-second spot with its own anthem. The launch took place in conjunction with the Super Bowl telecast in Spanish. The day became the most-watched in network history, solidifying the re-launch as a resounding success.

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FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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