Elements of mun2’s rebrand as NBC Universo included the use of a brand personality guide to inform communications, customized launch spots in both Spanish and English, network and local ad placements, billboards, bold visuals, a heavy presence on social and even a 60-second spot with its own anthem. The launch took place in conjunction with the Super Bowl telecast in Spanish. The day became the most-watched in network history, solidifying the re-launch as a resounding success.

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Eventful 2025 Sets Up a Busy Year Ahead

If 2025 was about positioning, 2026 is shaping up as a year of execution. That goes for the FCC, which has set the stage for spectrum auctions, broadcast ownership rules reform and heightened scrutiny of network/affiliate dynamics, as well as companies hoping to close on high-profile mergers that would reconfigure their respective industries.

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