To promote its airing of 380 Premier League matches, NBC Sports Network put forth an aggressive marketing campaign that got big results, delivering 373,000 average viewers across 82 live telecasts in 2013, up +73% from last year’s cable average at the same point in the season.

The Daily


Supply Chain: Fiber Demand Skyrockets in Age of COVID

Broadband and cable operator are running into supply chain problems as they embark on construction—particularly for fiber.

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