To promote its airing of 380 Premier League matches, NBC Sports Network put forth an aggressive marketing campaign that got big results, delivering 373,000 average viewers across 82 live telecasts in 2013, up +73% from last year’s cable average at the same point in the season.

The Daily

Subscribe

Supply Chain: Fiber Demand Skyrockets in Age of COVID

Broadband and cable operator are running into supply chain problems as they embark on construction—particularly for fiber.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up