Social Media Marketing | National Geographic Channel – He Named Me Malala
Ahead of its feature documentary “He Named Me Malala,” Nat Geo raised a whopping $50,000 for the Malala Fund, which works to secure girls’ right to at least 12 years of quality education. With 21st Century Fox matching the donation, it became a true success. Tactics to drive awareness included getting Fox to donate $1 for every customized video shared and hashtag used; placing a spot on the Times Square Jumbotron; and sending a Nat Geo photographer to document girls in school at refugee camps supported by the Malala Fund. Photos were, of course, employed on social media.