Social Media Marketing | National Geographic Channel – He Named Me Malala

Ahead of its feature documentary “He Named Me Malala,” Nat Geo raised a whopping $50,000 for the Malala Fund, which works to secure girls’ right to at least 12 years of quality education. With 21st Century Fox matching the donation, it became a true success. Tactics to drive awareness included getting Fox to donate $1 for every customized video shared and hashtag used; placing a spot on the Times Square Jumbotron; and sending a Nat Geo photographer to document girls in school at refugee camps supported by the Malala Fund. Photos were, of course, employed on social media.

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Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

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