National Geographic Channel

With November marking the 50^th anniversary of JFK’s assassination, Nat Geo had the added challenge of standing out among many with its film “Killing Kennedy.” Exclusives played a huge role, including giving The Hollywood Reporter the scoop on the cast. That story was picked up by more than 200 media outlets. Other components included set visits and a press trip to Dallas in October with nearly 30 reporters to visit key sites and conduct interviews. The campaign was so detailed, Nat Geo even made sure to send out its press kit so it would land on reporters’ desks on what would have been JFK and Jackie’s 75^th wedding anniversary. Another standout was a 16-page supplement on the assassination and film with USA Today.