With November marking the 50th anniversary of JFK’s assassination, Nat Geo had the added challenge of standing out among many with its film “Killing Kennedy.” Exclusives played a huge role, including giving The Hollywood Reporter the scoop on the cast. That story was picked up by more than 200 media outlets. Other components included set visits and a press trip to Dallas in October with nearly 30 reporters to visit key sites and conduct interviews. The campaign was so detailed, Nat Geo even made sure to send out its press kit so it would land on reporters’ desks on what would have been JFK and Jackie’s 75th wedding anniversary. Another standout was a 16-page supplement on the assassination and film with USA Today.

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Thursday–October 16

Fragmentation ‘A Real Priority’ as New NBA Deal Begins

The NBA is entering a new era when it tips off the 2025-26 season. Off the hardwood, the league is embarking on a new 11-year media rights deal—one that closes the book on a partnership that stretches back nearly four decades.

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