Nat Geo Channel garnered plenty of buzz for its “Killing Kennedy” adaptation starring Rob Lowe as the late president, who died at the hand of a lone assassin—at least according to most experts. While the show didn’t delve into conspiracy theories, it certainly asked plenty of questions about the mysterious assassin Lee Harvey Oswald. It also offered a perfect opportunity for Nat Geo to create an official show website second to none, including a simple parallax-scrolling experience that kept serving up more content with the flick of a finger or scroll of a mouse. One key goal was to create an immersive, emotional and impactful experience, so Nat Geo created nearly 400 immersive scenes, painstakingly constructed from archival photos that pulled users into these moments in history as they charted Oswald and Kennedy’s collision course ending on Nov. 22, 1963, in Dallas. The responsive site worked on multiple devices. With 16 million page views and an average visit duration of nearly 1 hour, this show site was a huge success and drove massive engagement.

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