To complement its already extensive promotion for the original series “Mars,” National Geographic created a 12-minute digital short telling the background stories of two of the series’ characters. Released 3 weeks before the premiere, and distributed across all of National Geographic’s non-linear channels, it immediately grabbed viewer’s attention, garnering 800K views on YouTube in the first month alone.

The Daily


FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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