To complement its already extensive promotion for the original series “Mars,” National Geographic created a 12-minute digital short telling the background stories of two of the series’ characters. Released 3 weeks before the premiere, and distributed across all of National Geographic’s non-linear channels, it immediately grabbed viewer’s attention, garnering 800K views on YouTube in the first month alone.

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FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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