In June, Battin was elevated to her current and newly created role at Turner after leading the company’s digital health and wellness initiative. She and her team are focused on increasing the strategic impact on increasing ratings, deeper engagement with Turner’s content and developing solutions for innovative monetization tools for Turner’s industry-leading content and brands.

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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