SVP, Turner Media Group
GM, upwave

In addition to providing strategic leadership for Turner Media, Battin oversees the company’s new multiplatform health and wellness initiative, upwave. Digital components are up and running, and a branded primetime programming block launches on HLN in December. Her personal wellness plan includes making it a priority to be home every evening for her three young children—“to hear about their day, see their games, read with them and eat dinner as a family.”

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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