Molly Battin
By
| February 3, 2014
SVP
Turner Media Group
Battin is responsible for all media planning, buying and placement, creative production, marketplace trends and asset management at Turner, with an eye to multicultural marketing. As a multi-tasker, “It’s important to know which balls are made of glass and which ones are made of rubber,” she says. “You have to prioritize the glass balls. They’re the ones that will break if you drop them. Tend to the rubber balls when you can. They’ll continue bouncing, and will be there when you’re ready.”