Roggero spearheaded NUVOtv’s $226 million deal with MSG to acquire music-centric network Fuse, which upped NUVOtv’s game significantly by enhancing distribution relationships, dramatically expanding the aggregate subscriber base, providing substantial economies of scale and affording unique opportunities for programming and cross-promotions. He also led the company’s recent $240 million bond offering. “I like to hire folks with strong character, ambition, and a strong desire to make a difference,” he says. “Excellent intellect doesn’t hurt.”
What’s been your company’s biggest innovation this year?
The company transformed itself overnight with the acquisition of Fuse. Overnight, the company and its portfolio of assets became the largest cable network targeting Latinos or multicultural audiences.
Who has been your strongest mentor, and why?
Fortunately, I have had several great mentors over the years. Early on in my career I worked for Stephen Cannell Productions, where I got a first-hand appreciation for the importance of giving back. Stephen Cannell built a culture where all his executives went out of their way to help younger employees develop and grow. At Disney I had the good benefit of several talented mentors who taught the importance and responsibility of developing and growing a strong brand.
What qualities do you look for when making a new hire?
I like to hire folks with strong character, ambition, and a strong desire to make a difference. Excellent intellect doesn’t hurt.