EVP, Content Distribution and Marketing, TV One
Rice is always busy negotiating, and has closed several major renewal deals with some of TV One’s largest distributors including AT&T, Comcast, Charter (TWC/BHN) and Verizon. Her efforts directly led to getting TV One into several key African American markets, solidifying it as a one of the industry’s top-growing networks during a year where many others are seeing negative growth. Rice sees plenty of positive female role models on TV now—and behind the scenes, too. “A stand out for me is ‘Pitch’ for its strong female lead character and Fox’s courage to put out a family-friendly show that could have tremendous positive influence on young girls.”
What advice would you give your 13-year-old self?
Love yourself – even your flaws have value. In the adolescent world of Queen Bees and Wannabees, wouldn’t it have been nice to understand the beauty of authenticity? The reality is there is one thing no one else can do better than me – and that’s being me. By focusing on being my best self (and not anyone else) means I will always be the best.
Which current programming best reflects the kind of women’s roles you like to see and why?
While there are a number of current TV shows I could pick, a stand out for me is “Pitch” (Fox) for its strong female lead character and Fox’s courage to put out a family-friendly show that could have tremendous positive influence on young girls. Shows like “Scandal” (ABC), “Queen Sugar” (OWN), “Being Mary Jane” (BET), “Girls” (HBO) and “Orange Is the New Black” (Netflix) must also be acknowledged for their shows with females holding down all the top “boss” roles on the set, including lead actors, creators, directors, writers and show runners, including one network boss!