Michelle Rice
As always, Rice’s forward-focused distribution strategy targeting African-American adults has helped bolster TV One’s continued growth, even throughout its brand refresh earlier this year. Although she has negotiated deals with MVPDs that have helped maximize TV One’s distribution across mobile, linear, and nonlinear platforms, Rice still believes the Internet is the technology that will benefit the industry the most in the coming year, thanks to connected devices, appliances and wearables. Asked which TV shows best embrace diversity, Rice says “Grey’s Anatomy,” “Scandal,” “How To Get Away With Murder,” “American Crime Story” and “Modern Family” are among series that “show fresh perspectives on human relationships and the complexities of the human condition.”
The technology that will most benefit cable over the next year is…
It’s still the Internet. Internet-connected devices, appliances, wearables and all other internet of things unknown will continue to make access to cable broadband/HSI service an imperative.
What television show/s – cable or broadcast – best embrace diversity?
“Grey’s Anatomy,” “Scandal,” “How To Get Away With Murder,” “American Crime Story” and “Modern Family” are examples of shows with diverse casts and unique story lines that show fresh perspectives on human relationships and the complexities of the human condition.
Favorite charity organization you work with?
I’m on the Girls, Inc. DC Board. Young people inspire me. They are full of hope, imagination and dreams. We need to do everything possible to nurture, guide and fuel their aspirations. They are our future leaders.
