(DirecTV)

Whether it’s DirecTV’s smart refusal to give up NFL Sunday Ticket, its continued determination to put out original content via its Audience Network or just the competitive fire under this company’s belly, White deserves his place as one of the best CEOs in the media business. And DirecTV isn’t going anywhere.

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Commercial Power: Use of AVOD Rises as SVOD Costs Grow

There is a myriad of reasons why streaming has skyrocketed over the past decade, but in recent years, the rise of ad-supported viewing has been a primary catalyst in growth.

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