VP, Business Development and Digital Media
YES Network

Spirito is the MVP when it comes to keeping those rabid Yankees and Nets fans connected any time, anywhere, through any medium. He oversees all of YES’ digital media initiatives, including its Web site and offshoot social media platform MyYES, which he helped create. And talk about impressive stats: Overall, the network’s Web site saw a 52% increase in unique visitors and 32% increase in page views in 2011 over the prior year. Spirito also orchestrated a partnership with the premier New York Giants fan blog and online sports community SB Nation, plus content-sharing deals with FanTake, a network of 35 blogs covering a range of sports and teams, and entertainment check-in service GetGlue.

The biggest challenge with TV Everywhere/authentication is: First, navigating the rights issues and getting content owners comfortable and on board, followed by the risk that the customer migrates elsewhere or a new technology or consumption model beats distributors to the punch.

Without social media, the world would be just a little bit… Less informed.

What’’s cable’’s biggest digital opportunity in the next year? Better digital media management within the home.

Would you rather own a flying car or a jetpack— and why? Flying car, no question. Bonus that it now exists – http://www.terrafugia.com/

The Daily

Subscribe
Wednesday–December 11

Cruz Addresses Foreign Cyber Threats After ‘Salt Typhoon’

After a U.S. official confirmed at least eight U.S. telecommunications providers were breached as part of a foreign hacking campaign, Sen. Ted Cruz (R-TX) called for more focus on defending state-sponsored

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.